Marketing and Fundrasing

An Open Letter to the Parents of Roseway Waldorf School

Since our Open day and our stand at the Royal Show (for which we won first prize) we have had 25 new pupil registrations. Some pupils have started this new term, others are coming in the new year and some are in the interview process.
Our marketing events for this term are: Open Day on the 18 August, a talk in Glenwood Durban at Earthmother Organic in Bulwer road on the 25 August and of course our wonderful work display at the Moonlight Market on the 4 September. An article will be published in the Berea Mail a week before the Open day which will cover all three events. Posters will be on the streets within days for all three events as well as the usual notices in all the newspapers and East Coast Radio.
I am aware that there are parents who have some very good marketing ideas/skills and suggestions and I would warmly encourage these parents to either send me their contribution via email, meet with me and the Marketing Mandate or participate in the Mandate and really get involved in promoting the school.

My 19 years experience at the school has taught me the following:
It is important to involve yourself in a pro-active way in understanding and learning as much as you can about Waldorf Education. Participation in a meaningful way in your children’s education life is essential.
Authentically be part of the solution and not part of the problem. All of the above will enable you to grow and comprehend the incredible benefits this education gives to a child.
In any institution that is not stagnant, difficulties will arise. This is a normal process. It is however, the attitude adopted when difficulties arise that count. A critical stance without an outlook to solve or better the situation is not conducive to problem solving. Comparing and passing judgments also does not help. It creates misunderstandings and disseminates confusion. Understanding, communication, participation, involvement and constructive dialogue are needed to promote a community that works together for the benefit of all the children. We have wonderful committed teachers, great children and good parents. All our staff take to heart what happens in the life of a school. This last characteristic in itself is a precious gift. If we all work together with these positive aspects in our hearts we can overcome any obstacle or problem that occurs.

Please also go Marketing and Fund Raising to see what is currently happening at the school in terms of fund raising.

Kindly contact me via mail baraussel@ukzn.ac.za or call me on 082 811 2025 with your suggestions or if you wish to be involved in a more significant way in promoting our school.
Lori Lesna Barausse
Fund-Raising and Marketing Coordinator